Wednesday, 17 September 2014

L.I.I.A.R Analysis of a College Magazine

L: The language of this magazine is extremely successful in the way that it appeals to the target audience. This is because of the layout and how the majority of the page is taken up by the main image, which includes a figure that is very well known by teenagers (14-18), who are also that target market for this magazine. The main image taking up the majority of the front cover is conventional as it instantly becomes the main focus of the magazine and consequently contributes to catching the audience's attention.
The masthead also takes up a lot of the space within the first third of the magazine and is conventionally found in the top left corner or across the top in a banner style so that it can be seen when stacked with other magazines in stores, just like this one. The house style of this magazine is blue, light orange and black which would stereotypically attractive more or the male gender than female. This suggests that the target audience is typically male orientated and the topic of features also suggests this. The purpose of this magazine is to inform students of what is happening within their college and also be a form of entertainment. The size of the text on the page is determined by it's importance to the magazine, and as it seems, the relevance to the main image.
I: The idea behind this front cover is to have the main image covering the majority of the page so that it appeals to the target audience. The idea of using black, light yellow and blue suggests that the magazine appeals to mostly the male gender.
I:The institution of this magazine is the business that produces the magazine, this means that the magazine is a product placement idea for the college itself in the way that it promotes the college.
A: The audience for this magazine is male teenagers aged 14-18. This is determined by the colour scheme used, the model that is featured and the feature stories. The colour scheme has been deliberately set so that it uses masculine colours, suggesting that it has sided with the male gender but does not mean that females can't read it too.
R: The colour scheme/house style represents the target audience of the magazine. The colour blue represents confidence, intelligence and truth which could be suggesting that the people who read this magazine are intelligent and confident with their college studies or their stories from within the college and could also suggest that everything in this magazine is trustworthy. The colour orange is associated with determination, success, enthusiasm and creativity which could suggest that the target audience are the people who tend to do well within their studies and could also tell the audience that the featured articles within the magazine are fun and entertaining. The colour black can represent power, sophistication, formality and elegance which can also attract the target audience by making them think that this is a magazine that someone from the upper class would be interested in. Also the colour black helps the other colours stand out which will make the magazine a lot more eye-catching than if all the colour were very similar and blended in. The model in this magazine is giving direct address, the links the audience and Mike Posner and creates a connection between the audience and the magazine.

No comments:

Post a Comment