Friday, 13 March 2015

Double Page Spread Progression

In order to start creating my double page spread I first needed to split my landscape page into two sections using Photoshop. I did this by using the Rulers tool and then divided the exact image size into two and finding the centre on the ruler at the top of the page. As you can see there is a blue line running through the page that will become my double page spread - this is the ruler I have used so that I know where the centre is.

 After organising where the centre of the page would be I inserted my main image accordingly. The image was placed on one full side of the page so that if the page were to be folded then it would not be creased and look distorted when the reader is looking at it. I have also added a drop shadow to the image so that it looks the same as the images on both the front cover and the contents page, and also added a drop shadow so that the image stands out against the white background and allows the page to look a lot less boring.
The third step I took was adding some details such as the page number, headline and the magazine web address. I also added the models name so that the reader would know who they are reading about. I added this in the corner of the page so that it would be easier for people who are just flicking through the magazine to locate this article specifically as it would stand out by the colours that are used.
 After inserting specific details I then added the main pull quote. This is because this tells the audience what the article they are about to read is about so that they can make an informed decision on whether or not they wish to continue reading. I used different colours for different areas of the text so that it looks a lot more eye-catching and also emphasises the word 'nothing' in the way that it would be emphasised if they heard it being said. This gives it a more personal feel and makes the reader feel as though they are part of a conversation rather than just reading words on a page. Stroke effects have also been used on the majority of the text on this page as it helps them to stand out more among the rest of the features on the page and also makes it look a lot more child-like and therefore helps to determine my target audience.
 I decided to also add a USP in this article that tells the audience it is an exclusive interview that no other magazine would have in their featured articles. It is positioned within a flower design which also determines the target audience as it is something that younger people would be interested in and also very feminine.
 I then added the Facebook, Twitter & Instagram icons with a 'Tell us what you think!' headline, which is used to connote the idea that the audience can get involved with the article and with the story. This helps attract audiences and the young audience I am targeting my magazine at are the most likely group of people to use social media and so this indicates which target market it is aimed at.
After I added the social media icons, I started to add more text. I used a different font for this part of the text as it is not insanely important and also means that it won't take any focus from the main text that is on the page.
I then added the outlines the the columns I would be using for the main body of text. This is so that I know where the text needs to be and also that each column will be spaced evenly on the page and will be the same size. This is so that it looks more professional and neat which would make it a lot more aesthetically pleasing. I also added the 'Questions by Paige Armstrong' just above the text boxes in order to give credit to the writers in the same way that a real magazine would.
I then added my main text. I used a drop cap to emphasize the professional look that I was attempting to achieve and also I added a second pull quote in order to attract the audiences attention. This is because these are typically used so that the audience will read the pull quote and then continue to read the full article in order to put the quote into context and this is exactly what I was trying to achieve. I also left a space just above the text in the middle column for a secondary image. This is so that the text area becomes more visual and keeps my young audiences attention. I also added another piece of text near the bottom of the page which gives credit to the photographer for the photos that were used, in the same way that a real magazine would.

I then added the image and a small caption in order to tell the audience what the image is from and why is it relevant. Another element I added was  a pink box behind my drop cap so that it highlights the beginning of the text even more and adds another visual element so that the text area doesn't look as boring. 
Finally, I added in the anchorage text which tells the reader something about the image that has been used and names the model too. I also added a dotted line with a scissors icon which would suggest that the image can be cut out and used as a poster. I thought this would be a good idea as my target audience are within the group that are most likely to have posters up in their bedrooms etc. and so this emphasises who my target audience are.

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