Demographics

• Demographics: Measurable characteristics of media consumers such as age, gender, race, education and income level. 
• The characteristics and statistical information that distinguish a group of people. 
• These characteristics commonly include age, gender, ethnicity, occupation, interests and other quantifiable criteria. A business' target demographic captures the group of people at which their products or services are aimed. 
• By looking at these characteristics of an audience it helps us understand how to target a product, it helps to differentiate how to appeal directly to an audience. 

My magazine will be aimed at young teenagers within the socio-economic group E. This is because they are more than likely to be unemployed and will also still be in full time education because of their age. To adhere to their needs my magazine will be filled with images and very little text, this is so that it doesn't look boring and becomes a lot more aesthetically pleasing. The colour schemes will be brighter and I will also include selling points such as competitions or free gifts like posters etc. 

The price of my magazine will be brought down because this group of people will not be able to afford paying for an expensive magazine. This means that it will be in the £0.70 -  £1.50 range.