The Importance of Audience Research

Audience research is what helps you determine everything you need to be including in your magazine. This includes everything from colour schemes to feature articles, USP’s and models. It is important for any magazine to appeal to their target so that they can make the maximum profit possible. It also helps magazines in the way that a lot of their profits come from adverts being placed in them, and the audience research helps with the decision of what types of advertisements would suit this magazine.