Response to Focus Group

Why was it useful?
I found my focus group video very useful because it gave me a clear understanding of what my target audience would expect to see within a pop magazine and also what they would expect to get back from purchasing for it, for example the freebies/competitions or the type of articles to include. I also received an estimate as to what I would have my price at by asking what my target audience would be willing to pay.

How has it helped you in the decisions you will make when creating your magazine?
The answers I received have helped me make decisions about the price of my magazine, what to include on the front cover, the type of articles to include, which freebies to offer and why, and colour schemes which I found extremely helpful.

I have now decided that for my magazine the price will be between £0.70 - £1.50 as this is the range in which young teenagers in full time education would be willing to pay. On my front cover I will be including a lot of pictures and bold text in fun fonts to emphasise that this is a magazine for young people. The types of articles I will be including will be gossip articles or general interviews with an apparent pop artist that I will create through the use of my model on the cover. I will be offering freebies such as posters etc. as this group of people are within the age group that tend to stick posters of their favourite artists around the bedroom walls and so this would make my magazine a lot more successful. Finally, the colour scheme of my magazine will become a house style as I will use it through my front cover, contents page and double page spread. These colours will be bright, colourful and will work very well together (For example, red, blue and green).

Did you find out something that you did not expect?
Through this focus group I did not find anything that I really wasn't expecting, as I knew about a lot of the reactions from the target audience through previous research.

Has it made you change any of your initial ideas?
Through this research I have changed very little, but the price I had originally had in mind has changed as I found that this audience needs this type of magazine to be a lot cheaper in order for them to afford to buy it. I also changed my colour scheme ideas as I had originally planned to use more than three colours, but find that it may make it seem cluttered if I was to use any more.